About us.

Meet the Team

With deep roots and a wide view of our region, Blue Ridge Group collaborates to build brands that matter, close to home and beyond our region. We are a full-service advertising agency committed to helping you communicate better and grow smarter. Established in 2017 by Susan Payne of Payne, Ross & Associates, Blue Ridge Group continues a tradition of award-winning, client-focused work.


Advertising & Marketing

We will help you determine what the right audience is for you, and will get your message delivered to that audience.

brand strategy & design

Brand Strategy & Design

Let's design and build your public web space and have it communicate smartly and smoothly in all media platforms.


Public Relations

Whether it’s managing a hot button issue or ensuring more public exposure for an emerging brand, we manage it all.

Take a look.