The Virginia Community College System comprises 23 colleges on 40 campuses across Virginia. Over time, we have unified their brand and their mission, to aid in fundraising, campus initiatives and the growth of the system’s strength overall. Our work on the Virginia Community College System helped unify the disparate programs across the state under one consistent message. Great Expectations (mentoring program for foster youth) and the Rural Horseshoe (academic assistance for those in rural areas) were introduced to a wider audience through film, branding work and fundraising to benefit all. The VCCS is thriving today and building on a firm foundation.