Fortify Children’s Health

Fortify Children’s Health is a pediatric health care startup on a mission to improve children’s health and shape the future of pediatric care in Virginia. To help encourage membership and participation, Blue Ridge Group designed a custom, fully-responsive website with a searchable clinician directory and member login functionality. The site was designed to be user friendly and feel welcoming from the start. Images are active and spontaneous and departed from the traditional health care look and feel. We also designed and produced collateral materials such as business cards, digital letterhead and e-mail signatures to establish consistency for the new brand. In order to grow our audience and amplify our mission, we produced a video that elaborates on Fortify’s goals through the voices of pediatric clinicians.