James Madison’s Montpelier

James Madison’s Montpelier is the home and property of America’s 4th President. The brand has a deep legacy, but was limited in immediate relevance to many. We first developed the “our house” campaign to create an approachable tone and increase traffic and interest. The new campaign stresses the link between past and present and the personal connection to one’s daily life. The movement and spontaneity in the campaign’s images further emphasize this authentic message.