Waterperry Farm is a hundred-acre property in Free Union, Virginia, featuring ten acres of English-style gardens. When the owner completed two new luxury guesthouses, she approached Blue Ridge Group to refresh her logo and create a new website that would highlight the accommodations as well as the established gardens. We used elements from the existing logo and gave them a clean, modern update, introducing a new color palette and creating a suite of print pieces including business cards, stationery and notepads. Next, we organized a photo shoot to capture the guesthouses inside and out. Finally, we created an elegant
website that features the fabulous gardens, opportunities for photo sessions and the spacious, welcoming guesthouses. To promote overnight stays and garden visits, we launched a social media advertising campaign that has resulted in more than 1.6 million impressions with a click-through rate nearly 4 times the industry average. All photos by
Jeff W. Morgan.
